Content marketing strategy should resemble a balanced diet so as to stay healthy, covering all balanced topics. Marketers must concentrate on creating an appealing content, which targets all segments of customers. As there are many prospects which strive for different needs and wants, the marketer must cover a great range of topics so as to appeal his/ her potential customers. This effective approach will cater service provider to great heights. Below are few steps, which help in identifying and patching-up the holes that are minimizing the success of content strategy.

Step 1: Auditing the content

Content audit makes the strategic resemble to a next level, gathering all the produced content. Categorizing the content like, webinars, blog posts, videos, and white papers will really be helpful.

Focus on the important content and not to avoid it, gear the specific topic to reach large audience. Analyze the particular content for which people crave to prefer, for example: webinars and eBooks etc. Find the holes and patch them up to avoid the leakage of important topics.

Step 2: Consult the personas of marketing

The above step will make you realize the existence of wholes in content strategy and then, you need to start recover to overcome such situations. Looking at the business personas of marketing should be the next phase, where targeted and ideal customer profiles are involved.

Try our 14 days free trail now @ Selro

There might be variation in their needs or wants, understand them and spend time in satisfying the requirements. Content topics should be interesting so as to reach different range of marketing personas and then, content audit consultant should handle the task.

Step 3: Start surveying on the data of customers, sales & customer teams and also prospects

Step in the shoes of marketing personas so as to indentify the content needs and deliver the prospects requirements to customers.

Ask them about the wholes that are being existed in content strategy and use social media / email options to start a survey with targeted audience. Channels and online tools can be used to acquire clear sense of the aspects, which are falling in shortage. Customer support/ service and sales teams are wealthy with the info on customer needs and prospects. These teams will constantly talking to current and potential customer daily, so it makes easy to target the needs of audience.

Step 4: Identifying existing holes

Above few steps have revealed and covered the valuable insights of existing holes in content strategy. Gather all the incorporated information and write it down, so as to implement in content creating plan. Create an editorial calendar and focus on the topics, which were identified and missing for content creation.

Step 5: Create the content that is missing

This is the final phase, where you need to create, optimize and promote the missing content to targeted audience. Grab the chance to attract great range of audience by creating appealing content, which will ultimately suit the offered products and services.

Hence, gold mine of consumers will be uncovered in which you were overlooking previously!