GET STARTED WITH A 30MIN DEMO
  • HELP
    • User Guides
    • Webinars
  • SUPPORT
    • Support Tickets
    • Technical Support
  • LOGIN
Selro
  • Features
    • Listing Multi-Channel Listing Tools for your Sales Channels
    • Inventory Multi-Channel Inventory Management and Stock Control
    • Order Multi-Channel Order Management
    • Shipping Create Shipping Labels and Order Fulfilment
    • Messages Manage eBay Customer Messages
    • Accounting Sales Data into your Accounting
    • Email Marketing
    • EPOS Integration
  • Integrations
    • Marketplaces
    • Webstores
    • Shipping
    • Accounting
  • Pricing
  • Resources
    • Contact Us
    • Blogs
    • Video Tutorials
    • FAQ
    • Sitemap
14 DAY FREE TRIAL
  • Uncategorized
  • May 10
  • 2 mins read

Understanding Sponsored Products and Their Role in Your Amazon Success

Understanding Sponsored Products and Their Role in Your Amazon Success

Amazon is the single largest marketplace in the world. It connects buyers and sellers around the globe, and offers the ability to gain traction within pretty much any product niche, from electronics to books to clothing and more. However, there are other ways to build success on this platform than just through direct product discovery. Amazon’s Sponsored Product system can be a great way to enhance your sales and profitability.

What Are Sponsored Products on Amazon?

In the traditional product discovery paradigm, a customer arrives at Amazon’s main page. They type in the product they’re looking for in the search bar at the top, and then they are provided with a list of corresponding items. They can then refine their search based on metrics like brand, condition, cost, Prime eligible and more. However, it does not have to be that way. You can turn the power of SEO in your favor and use Amazon’s incredibly vast number of daily product searches to get more eyeballs (and hopefully more buyers) to your individual product pages. You do this through the Sponsored Products program.

Sponsored Products is both a program offered by Amazon, and the term used to describe the products so promoted. It works a lot like Google’s AdWords program. In a sense, it’s the same thing, as it operates on the same underlying principle – pay-per-click advertising. The primary difference is that with AdWords, your ads are displayed in Google SERPs. With the Sponsored Products program, your ads are displayed within Amazon searches.

How Do Sponsored Product Searches Benefit You?

You’ll find a host of benefits to using the Sponsored Products program to promote your products to interested customers. These include:

  • Already Interested: Unlike other types of ads, Sponsored Products ads are only served up to searchers who are already interested in what you have to offer, or related products. This means you aren’t targeting a cold audience that might not be interested in what you’re selling at all.
  • Better Targeting: Because Sponsored Products relies on keywords, like Google’s AdWords program, you can better target your ads to your ideal customers. Simply use the right keywords, and your ads will be served up to customers looking to buy exactly what you’re offering.
  • More Visibility: In an organic Amazon search, your product might show up two, three or even more pages down the line. That’s not good for sales. Within the Sponsored Products program, you get first page placement, as well as being highlighted on other product pages. That boosts your visibility significantly.
  • Money in Your Pocket: While some people do use Amazon to window shop, or to price compare while shopping in a physical store, most of those who visit the site are ready to buy right then. They have money in hand, and know what they want. Sponsored Products ads put your product front and center, boosting your sales and profitability.
  • Affordability: Digital marketing can be expensive. However, because Sponsored Products is a pay-per-click program, you only pay when someone actually clicks through your ad to your product listing. Because these ads are highly targeted, there’s a much greater chance that this person will make a purchase immediately, dramatically reducing your marketing spend.

As you can see, the Sponsored Products program from Amazon has a great deal of potential. However, you cannot afford to go into it blindly. You need to do your due diligence – know the keywords that your customers and potential customers are using to find products like those you offer, and make sure you’re creating keyword-rich, targeted ads to maximize your traction and success.

Related Posts

Uncategorized

Trending Categories and Keywords on Bonanza

Bonanza is pleased to provide fresh insights to our sellers into which categories have been performing well on our platform over the past 30 days. Sellers can see up-to-date stats via their account’s Selling Dashboard…

user
  • Aug 06
  • 1 min read
Shopify Compared to Other eCommerce Platforms
Uncategorized

Shopify Compared to Other eCommerce Platforms

If you are considering using Shopify, you might be wondering whether they live up to their claim as the best ecommerce platform or whether there is a better solution out there. To help you answer…

user
  • Apr 13
  • 5 mins read

Post a Comments

Recent Posts

  • Trending Categories and Keywords on Bonanza
  • Shopify Compared to Other eCommerce Platforms
  • OnBuy Marketplace
  • Marketing Tools From eBay
  • eBay Good ‘Til Cancelled in 2019

Recent Comments

    Archives

    • August 2019
    • April 2019
    • March 2019
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • July 2017
    • June 2017
    • April 2017
    • February 2017
    • December 2016
    • October 2016
    • July 2016
    • June 2016
    • March 2016
    • February 2016
    • November 2015
    • October 2015
    • April 2015
    • April 2014

    Categories

    • Selling On eBay
    • Uncategorized

    Meta

    • Log in
    • Entries RSS
    • Comments RSS
    • WordPress.org

    Subscribe to Our Blog

    I want the latest update in...

    Latest Post

    Trending Categories and Keywords on Bonanza

    • August 6, 2019
    • 1 min read
    Shopify Compared to Other eCommerce Platforms

    Shopify Compared to Other eCommerce Platforms

    • April 13, 2019
    • 5 mins read
    OnBuy Marketplace

    OnBuy Marketplace

    • April 13, 2019
    • 1 min read
    Marketing Tools From eBay

    Marketing Tools From eBay

    • April 13, 2019
    • 2 mins read
    Advertisement

    Advertisement

    Follows Us

    Features

    • Orders
    • Inventory
    • Stock Synchronization
    • Listing Tool
    • Multichannel FBA
    • Accounting
    • Shipping
    • Customer Messages

    Integrations

    • Amazon
    • eBay
    • Shopify
    • Woocommerce
    • BigCommerce
    • Etsy
    • Walmart
    • All Integrations

    Resources

    • Pricing
    • Support Center
    • User Guides
    • API
    • Ecommerce Blog

    Company

    • Contact Us
    • FAQs
    • Privacy Policy
    • T's & C's
    • GDPR Policy

    Contact

    • Icon support@selro.com
    • Icon(+44) 0118 4661244
    • Icon(+1) 332-255-8432
    • IconReading, UK.
    • IconOpt-In to News Letter

    © 2021. Selro Ltd All Rights Reserved.
    Company No: 07897303 VAT No: GB 234766882