If you haven’t used these great promotional features from eBay, now is the time to start using it.

Self-Serve Coupons

eBay is offering a new way to offer discounts to your customers, with the launch of Self-Serve Coupons. These promotional coupons can be set up by you in Seller Hub to offer a discount conditional to the use of the unique coupon code at checkout on any selection of your inventory. There is a limit on how many times the same customer can redeem the discount and a cap on the savings they can make.
The benefits of using these Self-Serve Coupons are:
​Your unique landing page. A page will be created for your coupon, displaying all of the included inventory.
Easily shareable. You’ll be able to share your coupon and landing page on your social media and in marketing communications, as well as in postage inserts.
Encourages repeat buyers. The coupons can easily be used in postage inserts to drive repeat purchases to your business.
Track and measure. It’s possible to monitor the coupon performance so you can see where your buyers are coming from.

Offer Visibility

Some sellers display offers with low relevance to buyers which leads to lower conversions overall. All sellers who use promotions on eBay benefit when great promotions are displayed. With this new offer visibility change, only the most relevant promotions will now be prominently visible in the top banner of the View Item page. This will lead to higher conversion rates and you will see increase sales for your eBay items.

To make sure you don’t miss out, give your offers a higher chance of being displayed prominently on the View Item page by following our best practice guidelines. Regardless of your promotion relevancy, all offers will still receive a module lower on the View Item page, and a full offer page, which buyers will see when they click on “see all eligible items” on the banner or module. You’ll be able to use this page in your marketing as it will contain only your inventory involved in a promotion.