You’re doing pretty well on Amazon, eBay, and Shopify, but you realize it is time to start growing your business even more. Your e-commerce business is doing well, but growth has been slow. It is time to grow your online business by branching out to another platform. It is time to list on Etsy.
How to Get Started with Etsy
Etsy is a platform made for creators and artists to showcase work for their customers. It is an excellent way for an e-commerce business to reach new customers interested in what they have to offer. Here are 8 steps your online business needs to take to get started on Etsy
- Be a Part of the Creative Process: Etsy’s original intent was to showcase the creativity of artists and homemade products. As the platform evolved, it has allowed an online business to use a 3rd party provider. There is one catch. You have to be part of the creative process in some capacity. If you cannot prove that you are involved, your e-commerce business will be unable to sell on Etsy.
- Pay Attention to Fees: Etsy charges your e-commerce business $0.20 per listing. 5 percent per sale and 15 percent per sale that came from their offsite advertising. Learning the best ways to list multiple similar products can save you listing fees and allow you to have fewer upfront costs.
- Look at the Pros: One of the best ways to ensure rapid success is to look at successful Etsy shops that sell products like yours. Look at their pricing, color schemes, product descriptions, etc. Never copy someone else but emulating them can help your store succeed.
- Complete All Shop Information: Make sure that your logo is visible and that your bio, policies, product descriptions, and every other page are fully filled out. This instills confidence in your customers and allows you to implement SEO wherever possible.
- List Items: Now that your Etsy store is ready to start earning, list your items. Ensure that your descriptions fully describe your product’s value, the pictures are clear and properly formatted, and your descriptions are SEO-friendly so that your new e-commerce store is searchable.
- Pricing and Shipping: Since branching out to Etsy is you seeking to grow your online business, you likely already have pricing and shipping down. With Etsy’s fees involved, you may want to factor in new fees that will allow you to earn what you do on other platforms.
- Promote on Social Media: Etsy is well known to shoppers on social media platforms like Instagram. If you don’t already have an Instagram for your online business, start one now to reach your new customers where they are.
- Advertise With Etsy: As you probably already know, getting started on a new platform is hard. Etsy allows you to promote your products within the platform to accelerate your sales and bypass the grueling task of gaining social proof before a business begins to take off.
Bonus: Focus on products that you either enjoy making or are easy to involve yourself in the creative process. Etsy is very strict on its creative involvement requirements, and it would be a shame for you to lose your store because it was too difficult to match their burden of proof requirements.
Grow Your Online Business with Etsy
Your e-commerce business is growing, and you’re the expert when it comes to reaching your customers. Etsy is just another tool that you can use to reach your customers. Take advantage of a platform that already has millions of customers that just need to find your store. Your e-commerce business will start to boom the moment you launch your new Etsy store.
If you already have your product catalogue in your e-commerce store (e.g Shopify, WooCommerce ), use Selro listing tool to list those in your Etsy store.