You have products to sell on Amazon and want to grow your eCommerce business, but sales are not as great as you would like them to be. It can be challenging to stand out on Amazon with millions of other competitors. But there are sure-fire ways to stand out with these actionable strategies that may boost your exposure and sales as you grow your eCommerce business.
Know your Audience
You may be thinking, I just want to sell on Amazon; I’ll take anyone who wants to buy my product! While casting a giant net in marketing seems like the best way to get the most customers, you need to know who your target audience is.
Know how they think, what they want, what their pain points are, what they research, how they find their products, and what entices them to buy. Knowing this will help you take the best pictures, write the best descriptions, know where to market, and ultimately know how to get them to buy your products.
Establish your Brand
Having consistent branding makes you stand out as an expert on your niche and establishes your authority which drives trust with your audience. It makes your products more compelling.
Branding makes your products more recognizable so that when people see your brand, your audience will recognize you and be more willing to seek your products. This can be as simple as having a good logo, using consistent brand colors and fonts, and establishing a consistent voice in your product descriptions and marketing.
Have Stunning Pictures
The first thing your customer sees is your listing. Make sure you have high-quality, attractive pictures that accurately represent your product.
Show your product from all angles. Show them how they can use your product. Show them all the uses, benefits, and best features of your product. Show pictures of any accessories or complementary products that enhance the user experience, encouraging customers to buy more of your products.
Write Killer Product Descriptions
While a picture may be worth a thousand words, you need words to hook your customer and compel them to buy your product (and to catch the search engine’s eye). Win them over with descriptions that are descriptive and informative. Tell your target audience why your product is unique and valuable and how it will solve their pain points.
Use fonts and bold or italic formatting to highlight the most valuable information. This catches the reader’s eye, as most shoppers usually skim listings. This shows the most critical product information, which builds trust and authority.
Optimize for search
SEO (Search Engine Optimization) is the buzzword for everything in the online world. It can be complicated to unravel best SEO practices. To grow your eCommerce business, you need to think like your target audience and use keywords they would use to search for your product.
When potential customers use those keywords, you want your products front and center.
Research the best keywords for your product and shop by using keyword tools or finding the keywords the top competitors in your niche are using. Put the most valuable keywords in your titles and descriptions so that the search engines and Amazon algorithms are more likely to get your product on the front page in front of your customer.
Take Action Now!
It can be a little daunting to compete with millions of other sellers on Amazon. But you have a product you believe in that is valuable and essential to your target audience; you just have to get it in front of them! You can sell on Amazon with confidence and grow an eCommerce business that matches your hopes and dreams by taking these actionable strategies. If you are already selling on other marketplaces or e-commerce store, you can use Selro to bulk create listings into your Amazon seller central account. Start your 14-day free trial with Selro and grow your e-commerce business across multi-channel sales channels.