PRICE WAR Ebay takes on Amazon as it launches price match guarantee on MORE than 20,000 items in the UK

The new offer will go online later this month in the UK as well as across Germany, France, Italy and Spain.

EBAY has ramped up the pressure on rival Amazon by announcing a price match guarantee in the UK.

The price match will apply to 20,000 new items included in its Deals Programme

EBAY has ramped up the pressure on rival Amazon by announcing a price match guarantee in the UK.

The price match will apply to 20,000 new items included in its Deals Programme

Europe’s introduction to the scheme comes hot on the heels of the US launch.

Rob Hattrell, Vice President of eBay in the UK, said: “We know that customers in the UK want the best deal when they shop.

“Our eBay Deals Programme has grown exponentially since its launch in 2009 and is now a firm favourite with the millions of customers who regularly shop on eBay.”

“We are confident in the strength of our deals already.

“But we’re giving our customers that confidence by also matching the price of our competitors.”

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